![Navigating through Google ads interface](https://www.amplytics.com/wp-content/uploads/2024/07/USED-Amp-ln-optimize-9-300x168.jpg)
A Marketer’s Guide to the New Google Ads Interface
A significant redesign that promises to enhance Google Ads usability and functionality is underway. Google has been rolling out these changes over the past year
![Visual illustration of Google Brand Recommendations populating](https://www.amplytics.com/wp-content/uploads/2024/07/Amp-ln-optimize-3-Used-300x168.jpg)
Power Up with Google Brand Recommendations
Google Ads has introduced a groundbreaking update and it’s a must-know for marketers aiming to optimize their ad strategies. New Google Brand Recommendations are promising
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New Meta AI Features Poised to Have Impact on Marketing
In the News The latest releases from Meta include new creative tools and AI assistants designed to enhance user engagement, streamline content creation, and provide
![Marketing teams searching new ai features](https://www.amplytics.com/wp-content/uploads/2023/10/Alt-image_upscayl_4x_realesrgan-x4plus-anime-300x168.png)
Google Debuts New AI Features for Marketers
In the News Unlike traditional search engines that return a list of links, ChatGPT and other conversational AI platforms can understand and respond to complex
![Marketer working on retargeting for Linkedin](https://www.amplytics.com/wp-content/uploads/2024/05/searching-web-300x168.png)
B2B Retargeting on LinkedIn: A Roadmap to Success
You’re probably already using LinkedIn to build brand awareness and cultivate leads for your sales team. To make the most of this valuable resource, consider
![A woman working on her campaign's Google Ads Benchmarks](https://www.amplytics.com/wp-content/uploads/2024/03/social-2-1-1-300x168.png)
Google Ads Benchmarks for Your Marketing Campaigns
Pay-Per-Click (PPC) advertising operates on a straightforward principle: advertisers pay a fee each time their ad is clicked, driving traffic to websites by purchasing visits
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