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B2B Retargeting on LinkedIn: A Roadmap to Success

Marketer working on retargeting for Linkedin

You’re probably already using LinkedIn to build brand awareness and cultivate leads for your sales team. To make the most of this valuable resource, consider adding retargeting on LinkedIn to your marketing strategy. Over 1 billion people and 67 million companies in more than 200 countries around the world use LinkedIn, making it the largest professional social […]

Meta vs Google vs LinkedIn: Which Platform is Right for Your B2B Marketing?

Meta vs Google Ads vs Linkedin

According to the Content Marketing Institute’s 2020 benchmark report, 95% of B2B marketers use social media content to achieve their goals, and for good reason. Pay-per-click advertising (PPC) generates $2 in revenue for every $1 invested by businesses. To achieve that level of success, you’ve got to place your ads on the right platform. There are many options […]

The 9 Most Important LinkedIn Metrics to Measure Ad Performance

Reviewing Linkedin Metrics to Measure

One of the ways that experienced marketers differentiate themselves from less-skilled professionals is by demonstrating their value. Metrics provide marketers with data that they can use to quantify the effectiveness of their ad campaigns, strategically optimize their efforts for better results, and share the reasoning behind their decisions with colleagues and clients. We’ve got clear […]

How to Optimize Your LinkedIn Company Page

How to Optimize Your Linkedin Company Page

Building and maintaining a strong online presence is crucial for businesses seeking to cultivate brand awareness and generate leads. Learning to leverage LinkedIn, the world’s largest professional networking platform, plays a pivotal role. With over 700 million users, LinkedIn offers unparalleled opportunities for companies to connect with potential clients, employees, and industry peers. However, simply […]

12 Tips to Create Great LinkedIn Ads

Creating Linkedin Ads

Since its launch more than 20 years ago, LinkedIn has emerged as a premier social media platform for professionals and businesses. It offers a unique marketing opportunity, but only if you know how to create great LinkedIn ads. Consider some stats: There are many reasons why great LinkedIn ads should be part of your company’s […]

How to Maximize LinkedIn Ad Spend to Boost Marketing Impact

Phone monitoring metrics

LinkedIn boasts more than 950 million members in 200 countries and regions, 80% of whom drive business decisions, but social media’s professional networking giant is more than a networking site. It’s also a robust platform for advertising that offers a suite of ad formats and targeting tools to help you reach a highly professional audience […]